Summer Sale Campaign - Mango Art & Stationery

I had the opportunity to design the Hello Summer Sale campaign for Mango, with the goal of creating a fun, playful, and summer-inspired aesthetic that remained true to the brand's existing visual identity.
This Sale was exclusively offline & was not on there website.

Design Requirements:
1. Focus on summer vibes through fun and playful design elements.

2. Align with Mango's current brand aesthetics.

3.Focus on making the sale feel like a festive invitation rather than just a promotional campaign.

Design Elements and Aesthetics:
1. I used a yellow and white color palette, which created a sense of playfulness while maintaining the brand's clean and minimal look.

2. By incorporating summer-themed elements, I was able to craft an inviting atmosphere that encouraged customers to engage with the campaign.

What I Designed:
1. Design Deck (Design Elements for this Campaign)
2. Promotional Posts along with Instagram Stories & Story Template.
3. Discount Banners to be used for all stores (They have total 3 Store Outlets)
4. Standees & Elevator Prints
5. Gate Promotional Banner

Conclusion:
Ultimately, the Hello Summer Sale campaign was a success, with its minimal yet enjoyable design elements capturing the essence of summer while staying true to Mango's visual identity.
The final result was a campaign that felt both festive and appealing to customers.