Bean Buzz Coffee

CLIENT NAME: BEANBUZZ COFFEE CO.
(Branding, Packaging Design, and Coffee Flavor Development)

BeanBuzz Coffee Co. is a visionary coffee brand aiming to provide an exceptional coffee experience in a convenient and portable format. With a commitment to sourcing high-quality beans and offering a variety of rich flavors, BeanBuzz Coffee Co. seeks to energize and delight coffee enthusiasts on the go. The brand is looking for a comprehensive branding and packaging design strategy that reflects their commitment to excellence and captures the essence of their flavorful coffee offerings.

DESIGN OBJECTIVES:
1. To create a brand that evoke a sense of energy, sophistication, and coffee culture.
2. Ensure the brand identity resonates with a broad range of consumers, from young professionals to coffee connoisseurs.
3. Utilize a sleek and modern design approach that aligns with the fast-paced, on-the-go lifestyle of the target audience.
4. Design with a focus on appealing to individuals who appreciate premium coffee and the convenience of a portable, ready-to-drink format.

COFFEE FLAVOURS:
1. Vanilla Hazelnut Delight
2. Classic Roast
3. Spiced Pumpkin Latte
4. Mocha Madness
5. Dark Chocolate Espresso

Design Decision :
Utilizing a minimalistic design, I assigned unique colors to each coffee flavor, enhancing visibility and making it easy for our diverse audience, spanning from young enthusiasts to daily premium coffee drinkers, to spot their favorite blend in supermarkets. The understated packaging not only exudes sophistication but also grabs attention, providing a premium experience for our consumers and ensuring shelf standout.

*This is brief generated by ChatGPT. It was a fun passion project, I hope you like it.