Moonlight Studios

Moonlight Studios, a design studio specializing in video editing, videography, and photography services, sought a modern and professional logo that showcased their commitment to simplicity and minimalism. The client provided a clear design brief with the following requirements:

1. A clean, legible typeface featuring two moon phases: the first "O" as a full moon and the second as a crescent moon.

2. A black and white color palette, avoiding any additional colors to maintain a sleek appearance.

3. A wordmark logo, forgoing a lettermark for optimal use on business cards and letterheads.

4. A clean and simple aesthetic that aligns with the studio's minimalist approach to design.

Through an iterative design process and close collaboration with the client, the final branding reflects Moonlight Studios' essence and satisfies the initial brief's criteria. The result is a visually captivating logo that encapsulates the brand's identity and vision.

In addition to the original design requirements, the client expressed the desire for the logo to be primarily featured on letterheads and business cards in the initial stages.

However, to accommodate potential future use cases and maintain brand consistency across various platforms, I also provided the client with a complementary logomark, specifically designed for their website.
This additional asset ensures a cohesive brand identity while allowing flexibility for the client's evolving needs.